Window Experts
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Window Experts “Window Mailer” - Direct mail has been a very successful tool for this client. Mailing audiences have been selected based on information garnered from demographic analysis of previous purchasers. A selection index was created that values income, education level and the age of the home.
The client recently challenged us to create a new mail piece that generated more involvement. The result was a self-mailer with graphics and copy that emphasized both winter comfort and reduction in energy costs. A unique poly film covered window was added to convey the image of “cold outside and affordably comfortable inside”.
Printing by J & A Printing.
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