Happy Joe's
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Happy
Joe’s Integrated Web, Direct Mail and Eblast Campaign -
A six-month campaign was undertaken with three objectives in
mind: build pizza sales during the NFL playoff season, increase
traffic to the client’s
website and then successfully launch a new menu segment. The
first step was the addition of a “Win Free Pizza for
a Year” page to the happyjoes.com website.
Next a football oriented direct mail piece was created that
also included a message driving consumers to the “Win
Free Pizza for a Year” page. Results from the mailing
were a 6% redemption of coupons and over 600 people registering
on the website. When the new “chipotle” pizza,
pasta and salads were launched four months later an eblast
was included in the launch strategy. Over 8% of recipients
printed off coupons and redeemed them.
“Direct Marketing Solutions has done a wonderful job for us. They have taken the
time to know our company and our franchisees. We have an excellent relationship and I use them quite often in planning. Direct mail is a science and Direct Marketing Solutions is a company I trust to assist us in getting the best results possible.”
Kristel Whitty-Ersan, Marketing Director/Owner
Happy Joe’s Pizza and Ice Cream
Register to win free Happy Joe's pizza for a year! Visit www.happyjoes.com
Direct mail piece printed by J & A Printing.
Eblast designed and distributed by Terrostar.
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