Flooring Xpress
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Flooring Xpress "Pennies a Day" - The client challenged us to create a package that would dramatically convey a message of value and quality to potential buyers of home flooring. Copy and design were centered on the theme that “the best flooring need only cost pennies a day”. To build interaction and increase opening rate two pennies were affixed to the response device and positioned to show through a second window in the envelope.
Brochure printed by J & A Printing.
Coin affixing, assembly and mailing by Alaniz Direct LLC.
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